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Search Engine Optimization – SEO

Search Engine Optimization – SEO

06/24/2021 07:47
Matthew Pham

Table of Contents

Keyword Research & StrategyOn-Page SEOSEO off-pageWhat is SEO?How brands use SEOSEO & GoogleMobile SEO

SEO specialists hear that over and over from SEO clients who contact Contradict - Marketing Agency. There's a reason why Contradict is currently serving hundreds of SEO clients and providing optimization solutions to answer Google's ever-changing algorithm. The company has more than active customers.

Keyword Research & Strategy

Thrive is an SEO firm that knows your specialty and can increase your ranking for particular phrases. Your SEO professional will evaluate your website's keywords, take your keyword wishlist, and perform extra keyword research to create a list that makes the most sense for your website and the competitive landscape.

On-Page SEO

Improve internet exposure and generate high-quality traffic. At Thrive, we guarantee that our SEO services match with the best practices of search engines to increase your website's credibility. Our SEO professionals produce original, high-value material, optimize headlines and HTML elements, and use high-resolution pictures.

SEO off-page

Optimization off-page is important to building brand trust and visibility online. Partner with our SEO business and help us display your industry knowledge. We utilize social media marketing, connect and influence marketing to produce quality links and favorable reviews.

What is SEO?

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or web page from search engines. It targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag or index files in engines like ALIWEB. By 1997, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with keywords by unscrupulous webmasters. Google was reported to be promoting mobile search as a key feature in future products.

How brands use SEO

Many brands began to take a different approach to their Internet marketing strategies. Search engines do not disclose the algorithms they use to rank pages. Some SEO practitioners have studied different approaches to search engine optimization. SEO engineers developed alternative techniques that replace nofollowed tags with obfuscated JavaScript and thus permit PageRank sculpting. Google Caffeine was a change to the way Google updated its index in order to make things show up quicker on Google than before.

SEO & Google

In December 2009, Google announced it would be using the web search history of all its users. In October 2019, Google will start applying BERT models for English language search queries in the. Search engines use complex mathematical algorithms to interpret which websites a user seeks. In November 2016, Google announced a major change to the way their crawlers work. Webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain.

They can also explicitly exclude pages by using a meta tag specific to robots (usually) Search engine crawlers may on occasion crawl pages a webmaster does not wish crawled. White hat SEO is about ensuring the content a search engine indexes and subsequently ranks is the same content a user will see. Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. White hat advice is creating content for users, not for search engines. Google released a full 160-page version of its Search Quality Rating Guidelines to the public in November 2015.

Mobile SEO

The guidelines revealed a shift in their focus towards "usefulness" and mobile local search. Google's CEO, Eric Schmidt, said in 2010, Google made over 500 algorithm changes – almost 1.5 per day. As of 2009, there are only a few large markets where Google is not the leading search engine. The most notable example markets are China, Japan, South Korea, Russia and the Czech Republic. Successful search optimization for international markets may require professional translation of web pages.

Matthew Pham | Content writer for hundred of US publications. Contributed to the Atlantic & NYT. ✍️✒️📕

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